Over 300 global outlets, including several in China, Hong Kong, Singapore, Thailand and the United States
Over 9,000 employees and hundreds of partnering companies
At Sushi Express, customers can enjoy more than 80 kinds of tempting sushi and appetizers directly from the conveyor belt, all at an affordable NT$30 per plate – it is our wish to help more people fall in love with sushi.
Located in busy traffic hubs, Sushi Take-Out stores offer individually packed sushi, sushi boxes and various donburi that are freshly made on-site as well as a fine selection of drinks and snacks to satisfy every preference with speed and convenience.
Brand Development Overseas
Sushi Express strives to be the world’s NO.1 sushi brand. Since beginning our expansion overseas in 2006, we have firmly adhered to the principle of “affordability” while catering to local culture and tastes to counter the idea that eating sushi has to be expensive. It is our mission to bring the great taste of sushi to more people everywhere, and today, Sushi Express sells an average of 1,863 sushi every minute around the world.
Selling sushi at RMB¥6 per plate, Sushi Express entered the China market in the five first-tier cities of Shanghai, Beijing, Guangzhou, Shenzhen and Tianjin, and by 2015 has set up more than 50 conveyor belt restaurants in 14 cities including Dalian, Shenyang, Qingdao, Chengdu, Xiamen and Wuhan.
Sushi Express redefined sushi in Hong Kong by selling at HK$8 per plate in conveyor belt restaurants and HK$3 per sushi in take-out stores.
Selling mainly sushi at the approachable price of SG$1.50 a plate has been successful in differentiating us from local Japanese food competitors.
Zensen Sushi Express caused a stir when the restaurants in San Francisco and Los Angeles opened selling sushi at just US$1.75 a plate and making tipping unnecessary. Aside from serving genuine Japanese sushi, Zensen also caters to local tastes by offering sushi rolls.